Nov 10, 2025
The Herd Partnership
Introduction
The Herd Teams Up with Rising Motorsport Star Cameron Smith in Strategic Sponsorship
Coventry, UK – 10/11/25 – The Herd, a dynamic digital media agency known for its innovative approach and strong community values, is excited to announce its sponsorship of Cameron Smith, the promising young racing driver making waves in the motorsport world.
This partnership, facilitated by BWG Management, marks The Herd’s strategic entry into the motorsport arena, reflecting shared values of determination, resilience, and a passion for meaningful community impact.
Cameron Smith, a dual citizen of the USA and UK with Scottish heritage, has been making a name for himself in racing, from his early days as a California Karting Champion to his current ambitions to climb the Formula ladder toward Formula 1.
Known for his remarkable comeback after a serious injury and his compassionate, inclusive approach both on and off the track, Cameron embodies the ethos that The Herd prizes in its partnerships.
BWG Management, the agency connecting exciting properties with brands that align in values and vision, identified Cameron as a star with huge potential and the kind of genuine story that resonates deeply with audiences. “We don’t believe in passive sponsorship or simply putting logos on cars,” said a spokesperson from BWG Management. “Our mission is to create customized partnerships that deliver substantial ROI and authentically reflect the values of both the brand and the individual. With Cameron, we’ve found a true partner for this journey.”
The Herd shares BWG’s commitment to community and values-driven partnerships and sees this sponsorship as a unique opportunity to give back while expanding into new fields.
“Supporting Cameron is about more than motorsport exposure; it’s about joining a meaningful journey of growth, resilience, and passion,” said Paul Scanlon, CEO of The Herd. “We are thrilled to support Cameron as he advances and to bring our community-focused spirit to the fast-paced world of racing.”
As Cameron continues to rise through the ranks with Formula Ford and beyond, The Herd and BWG Management look forward to a vibrant and successful partnership, amplifying the reach and impact of all involved.
For more information, visit www.cameronsmithracing.com or contact The Herd at
Nov 10, 2025
The Herd Partnership
Introduction
The Herd Teams Up with Rising Motorsport Star Cameron Smith in Strategic Sponsorship
Coventry, UK – 10/11/25 – The Herd, a dynamic digital media agency known for its innovative approach and strong community values, is excited to announce its sponsorship of Cameron Smith, the promising young racing driver making waves in the motorsport world.
This partnership, facilitated by BWG Management, marks The Herd’s strategic entry into the motorsport arena, reflecting shared values of determination, resilience, and a passion for meaningful community impact.
Cameron Smith, a dual citizen of the USA and UK with Scottish heritage, has been making a name for himself in racing, from his early days as a California Karting Champion to his current ambitions to climb the Formula ladder toward Formula 1.
Known for his remarkable comeback after a serious injury and his compassionate, inclusive approach both on and off the track, Cameron embodies the ethos that The Herd prizes in its partnerships.
BWG Management, the agency connecting exciting properties with brands that align in values and vision, identified Cameron as a star with huge potential and the kind of genuine story that resonates deeply with audiences. “We don’t believe in passive sponsorship or simply putting logos on cars,” said a spokesperson from BWG Management. “Our mission is to create customized partnerships that deliver substantial ROI and authentically reflect the values of both the brand and the individual. With Cameron, we’ve found a true partner for this journey.”
The Herd shares BWG’s commitment to community and values-driven partnerships and sees this sponsorship as a unique opportunity to give back while expanding into new fields.
“Supporting Cameron is about more than motorsport exposure; it’s about joining a meaningful journey of growth, resilience, and passion,” said Paul Scanlon, CEO of The Herd. “We are thrilled to support Cameron as he advances and to bring our community-focused spirit to the fast-paced world of racing.”
As Cameron continues to rise through the ranks with Formula Ford and beyond, The Herd and BWG Management look forward to a vibrant and successful partnership, amplifying the reach and impact of all involved.
For more information, visit www.cameronsmithracing.com or contact The Herd at
Nov 10, 2025
The Herd Partnership
Introduction
The Herd Teams Up with Rising Motorsport Star Cameron Smith in Strategic Sponsorship
Coventry, UK – 10/11/25 – The Herd, a dynamic digital media agency known for its innovative approach and strong community values, is excited to announce its sponsorship of Cameron Smith, the promising young racing driver making waves in the motorsport world.
This partnership, facilitated by BWG Management, marks The Herd’s strategic entry into the motorsport arena, reflecting shared values of determination, resilience, and a passion for meaningful community impact.
Cameron Smith, a dual citizen of the USA and UK with Scottish heritage, has been making a name for himself in racing, from his early days as a California Karting Champion to his current ambitions to climb the Formula ladder toward Formula 1.
Known for his remarkable comeback after a serious injury and his compassionate, inclusive approach both on and off the track, Cameron embodies the ethos that The Herd prizes in its partnerships.
BWG Management, the agency connecting exciting properties with brands that align in values and vision, identified Cameron as a star with huge potential and the kind of genuine story that resonates deeply with audiences. “We don’t believe in passive sponsorship or simply putting logos on cars,” said a spokesperson from BWG Management. “Our mission is to create customized partnerships that deliver substantial ROI and authentically reflect the values of both the brand and the individual. With Cameron, we’ve found a true partner for this journey.”
The Herd shares BWG’s commitment to community and values-driven partnerships and sees this sponsorship as a unique opportunity to give back while expanding into new fields.
“Supporting Cameron is about more than motorsport exposure; it’s about joining a meaningful journey of growth, resilience, and passion,” said Paul Scanlon, CEO of The Herd. “We are thrilled to support Cameron as he advances and to bring our community-focused spirit to the fast-paced world of racing.”
As Cameron continues to rise through the ranks with Formula Ford and beyond, The Herd and BWG Management look forward to a vibrant and successful partnership, amplifying the reach and impact of all involved.
For more information, visit www.cameronsmithracing.com or contact The Herd at